ECO-FRIENDLY & SUSTAINABLE GUIDE TO FASHION

We live in a point in time where everything goes fast: fast food, fast communication, fast information and fast fashion. This has created an unbalanced society and it is threatening our planet.

In a fast life, it is easy to get lost into the spiral of consumption, ignoring the responsibility we have in our hands and the impact of our daily actions. In fashion, this unconscious behavior generates over production, the over exploitation of our resources, unfair trade and 12 million tons of clothing waste.

We can all take small steps and change our habits to improve our environment and re-balance our communities.

Here is an easy 7 step guide on how to improve our clothing consumption habits:

 

1. BUY LESS & BUY ONLY WHAT YOU NEED AND REALLY LIKE

Happiness comes from within you, not from things.

Be creative with what you have.

 

2. BUY BETTER QUALITY

Haven’t you noticed that most of the time you wear the same items? If you buy only what you like and it is good quality, it will be with you for long time. You are generating less waste.

 

3. BUY FROM LOCAL OR SMALL BUSINESSES

Smaller foot print

Support a balanced society where artisans can live from their work

 

4. ASK THE RIGHT QUESTIONS

Where is it made?

What is it made of?

How has it been made?

 

5. KNOW WHAT YOUR CLOTHES ARE MADE OF

Diversify fibres

Prioritize recycled materials

 

6. CONSUME VINTAGE CLOTHING

If it has been already produced, you are contributing to less pollution and less waste.

Fashion is cyclical, you will always find something trendy

 
 
7. DON’T THROW AWAY

Donate, repurpose, recycle and repair.